Experience & Approach
Having worked extensively within large organisations, I understand the precision and alignment required when designing at scale.
I specialise in untangling complex products and shaping them into coherent, scalable systems. My approach balances user-centred thinking with business and regulatory realities, ensuring solutions are intuitive, strategically aligned, and built to scale.
I operate confidently at both strategic and delivery levels, partnering closely with Product, Engineering, Research and Content to bring clarity to ambiguous or fragmented spaces.
I’m a Product Design Leader with experience across finance, telecoms, aviation and consumer sectors. My work has focused on complex, data-rich, multi-stakeholder environments where clarity, trust and consistency are critical.
I combine hands-on design expertise with the ability to guide teams through structured UX processes, enabling organisations to move from reactive feature delivery toward more cohesive, system-led thinking.
What drives me
I’m driven by the challenge of simplifying complexity, especially in high-stakes environments where trust and usability matter.
I believe great design builds confidence: for users navigating intricate systems, and for teams trying to scale products sustainably.
People & Mentorship
• I’ve managed and mentored designers from junior to senior level across in-house and agency settings, supporting their growth in craft, critical thinking and stakeholder influence.
• I also mentor at University of the Arts London (UAL), guiding students on portfolio development and career direction.
Education
BA(Hons) Graphic Design, University of the Arts London
Selected organisations
Monday.com
Refinitiv (LSEG)
Vodafone Group
British Airways
Procter & Gamble
Downing LLP
Channel 5
Leadership & Impact
I bring a senior-level perspective on how design functions within product organisations, not just as a delivery function, but as a strategic partner shaping direction and enabling scale.
I’m comfortable stepping into complexity, aligning stakeholders, and creating the foundations that allow teams and products to evolve with confidence.
“Noelia is a naturally gifted designer who thinks deeply about crafting purposeful, meaningful and compelling user experiences. She has a broad knowledge of interface & digital, keeps in step with GUI trends, and always provides multiple approaches & beautifully designed solutions to each challenge. Compassionate and collaborative by nature she is a positive addition to any team and a pleasure to work with”